Thursday, November 13, 2008

Sales in the beauty line

This morning, I was doing one of my usual activities - which is sitting in a cafe by myself and reading. Next to this cafe I was at, is this booth that sells beauty products. Today, they were promoting their new product which is some face scrub which is shaped like a pencil. There were three people mending the booth - two females and one male.

I observed the male salesperson as he was on the job. He looks like someone of Greek origin and is pretty tall (probably 6 feet 2'). I imagined him sawing off slabs of meat off the skewers at a kebab store. He was holding leaflets and trying to hand them out to passers-by. I must say that he was pretty diligent on the job. He probably tried to make contact with every 4 out of 5 women that walked past. However, almost all the women he tried approaching rejected his leaflets. Some even tried dodging him by swerving to the opposite direction (you know, like how you'll react when somebody tries to sell you credit cards)

The two women on the other hand, had much better success. They were both blond with dazzling smiles. One of them had hair with perfect curls, lots of body that sat slightly below her shoulders. The other one had her hair tied up complete with a hair piece nicely pinned to her hair. They both were constantly chatting to each other on the job. They didn't seem to try as hard as the male sales representative. They stood around and probably tried to reach out to one out of every four females that walked past.

This is the part which intrigued me. The females were so much more successful than the male salesperson even though the females clearly did not try as hard. Whilst the females were very relaxed on the job, I saw the male representative wiping beads of sweat off his face. What was the difference between them? Firstly, I think the male's height scared many of the potential female customers away. In the 20 minutes I observed him, only three people responded. One Asian female who looked about 50 years old and two females who were nearly as tall as he was. (they were probably 6 footers) The 50 year old lady was probably not as intimidated by his height because she is so much older and will probably think of him of someone akin to her son. The two females being almost as tall as he is will probably not be intimidated by his height.

Secondly, he looked extremely nervous. I can see it in his body language. He was pacing around a lot, he didn't smile much and probably tried a little too hard. That kind of body language usually attract potential customers that will stop by out of sympathy. Many would probably want to buy from a person who exuberates confidence.


Moral of the story:
Do sales in the beauty line only if you're a good-looking female or gay (alternatively, look gay). Why?

If you're a good-looking female, other females would want to buy from you because they would want to use the products to make them look as good as you. Males would stop by too even if they are not buying any products just so they can talk to you. Or at least, the males won't try to dodge you like you have leprosy.

If you're gay, there's a general perception that you're a metrosexual and in turn, will know the A-Zs of anything beauty related.

Well, if you're male and not so good-looking by general standards, perhaps it's better to find a job elsewhere.

p/s: I hope that guy makes some sales today =(

No comments: